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Barefoot Contessa meal range launches in Walmart, Safeway, others

A range of frozen ready meals from Contessa using recipes from TV chef Ina Garten are getting a big retail launch, backed with an $8m marketing campaign

By Tom Seaman | Feb. 4, 2013 22:42 GMT
Investors rush in for Contessa assets
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A range of frozen meals from processor Contessa Premium Foods based on recipes from TV chef Ina Garten will launch in retailers such as Walmart and Safeway, said CEO Don Binotto [...]

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