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Contessa to target US Hispanic market with ‘El Mexicano’ tuna

Contessa has signed a deal with Marquez Brothers to sell canned tuna under its ‘El Mexicano’ brand, targeting the 50m-strong Hispanic population in the US

By Tom Seaman | April 16, 2013 16:47 BST
Contessa to target US Hispanic market with ‘El Mexicano’ tuna
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Contessa Premium Foods has signed a deal with processor and distributor Marquez Brothers to sell canned tuna under its ‘El Mexicano’ brand, targeting the 50-million-strong Hispanic population in the US [...]

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