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Lobster promotion launched at Canadian airport

The joint promotion includes a video, digital signage, a redesigned lobster brochure and the launch of a new website

By Undercurrent News | June 18, 2013 16:07 BST
Canada sustainability scheme removes lobster 28,500 traps in PEI
Lobster traps on Prince Edward Island.
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Einar Gustafsson, American Seafood Group's company's executive advisor and incoming CEO. Credit: Tom Seaman/Undercurrent News

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Prince Edward Island, Canada fishermen and local government officials have teamed in a promotion of Island lobster to visitors arriving at Charlottetown Airport, reported The Journal Pioneer [...]

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