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US launch set for UK ‘cool brand’ Saucy Fish

Icelandic Group-owned brand to launch in two US retailers in the fall, after re-listing in Tesco and being voted to UK cool brands list this week

By Tom Seaman | Sept. 25, 2013 16:51 BST
US launch set for UK ‘cool brand’ Saucy Fish
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Icelandic Group’s The Saucy Fish Co. brand is set to launch in the US later this year, having re-listed in Tesco and become the first-ever fish entry to a UK list of the coolest brands. [...]

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