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Seafood entrepreneur: Breaking traditions in India

Mumbai-based distributor Pescafresh hopes to overcome ingrained thinking to gradually bring its branded fresh fish to new regions of the country

By Neil Ramsden | Jan. 13, 2014 17:13 GMT
Seafood entrepreneur: Breaking traditions in India
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In rolling out branded fresh fish across several Indian regions, Mumbai, India-based company Pescafresh has had to overcome several challenges [...]

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