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Ireland ‘better off with own brand than MSC’

While the Marine Stewardship Council eco-label is a 'route to market', the Irish food sector is better served by its own dedicated brand, speakers argued at the BIM conference in Dublin

By Neil Ramsden | April 7, 2014 08:08 BST
Ireland 'better off with own brand than MSC'
Irish mussels in retailer Supervalu
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