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Analysis

Marine Harvest backs former bakery execs to boost consumer focus of struggling EU processing arm

‘There is a lot the seafood sector can learn from outside about category management,’ says Marine Harvest’s top sales and marketing exec, on the management team of new Europe processing division

By Tom Seaman | May 16, 2014 10:25 BST
Marine Harvest backs former bakery execs to boost consumer focus of struggling EU processing arm
Marine Harvest's Olav's brand, which the company will soon trial in Belgium and the Netherlands.
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Three of the five-strong management team of the new Europe processing division in Marine Harvest are relatively new to seafood, having spent significant chunks of their career in the bakery sector [...]

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Credit: Archer Dec24/Shutterstock
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