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North America

ASMI launches grassroots marketing campaign targeting the ‘uber athlete’

The Alaska Seafood Marketing Institute is in the midst of launching a $1.2m special post-Lenten Alaska canned salmon retail promotion project at the request of the industry, in light of the huge influx of canned pink salmon last year

By Jeanine Stewart | May 23, 2014 17:34 BST
ASMI launches grassroots marketing campaign targeting the ‘uber athlete’
ASMI features four-time Olympic cross country skier Quicken Randall in magazine ads targeted at the "uber athlete" for this year's Alaska canned pink salmon promotional campaign
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