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King Oscar USA enters product roll-out period with Bumble Bee sales arm

Bumble Bee is to launch a slew of King Oscar USA products over the course of the next year as the US branch of Norway-based canned sardine company King Oscar enters a new chapter of product growth

By Jeanine Stewart | July 17, 2014 18:32 BST
Credit: Sardineland.com
King Oscar USA's jalapeño flavored boneless, skinless sardines are one of the products behind the company's 160% sales growth in the category in 2013.
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Bumble Bee Foods is preparing to sell a slew of new King Oscar USA products over the course of the next year as the canned sardine company enters a new chapter of product growth [...]

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