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Birds Eye unveils new logo, design as part of £60m brand overhaul

Changes aimed at bringing 'warmth' and personality' to packages, says UK arm of Iglo Foods Group

By Undercurrent News | Aug. 20, 2014 17:17 BST
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Birds Eye UK, part of frozen food processor Iglo Foods Group, has unveiled a new logo and design as part of a £60 million brand overhaul, reported Marketing Magazine [...]

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