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Whitby Seafoods wants to double UK scampi category with re-brand

As re-branding exercise nears readiness, the British firm hopes it will have a similar impact on the frozen segment as Saucy Fish had on fresh sales

By Neil Ramsden | Aug. 26, 2014 09:24 BST
Whitby Seafoods wants to double UK scampi category with re-brand
Whitby's recently-launched chilled scampi line
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