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Icelandic Seachill, Aldi settle out of court over Saucy Fish ‘copycat’ products

Retailer has already launched toned down fish and sauce product after settling out of court with Icelandic Seachill, which alleged Aldi copied its Saucy Fish brand

By Tom Seaman | Nov. 13, 2014 08:31 GMT
Icelandic Seachill, Aldi settle out of court over Saucy Fish ‘copycat’ products
Simon Smith, CEO of Icelandic Seachill, the producer of The Saucy Fish Co. brand.
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Icelandic Seachill and the UK division of German discounter Aldi Stores have reached an out of court settlement, in advance of a court hearing over allegations from the processor that the retailer copied its The Saucy Fish Co. brand. [...]

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