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Chicken of the Sea shrimp brand revamp targets rising demand for quality, value

Thai Union firm in process of rolling out a 'good, better, best' branding program for shrimp in hopes of keeping up with increasing calls for quality and value from US consumers

By Jeanine Stewart | Dec. 10, 2014 10:05 GMT
Chicken of the Sea shrimp brand revamp targets rising demand for quality, value
Chicken of the Sea's new packaging for its "best" brand, Xcellent, which is packed to the company's most stringent standards
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