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Europe

‘Image, not price’ issue as French salmon market sinks

Norwegian salmon to be marketed more generically in 2015 in a bid to combat campaigns which have given its produce a bad name; sales drop 12% in volume in 2014

By Neil Ramsden | Dec. 15, 2014 10:01 GMT
Marine Harvest hopes different strengths of Morpol, VAP Europe will boost newly merged unit
Credit: Norwegian Seafood Council.
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