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Trident launches Alaska pollock burger with first-ever wellness challenge

Trident Seafoods' new Alaskan pollock burger has inspired the company to take a new approach -- a publicly displayed wellness challenge -- to marketing in an effort to showcase the product's healthy profile and versatility

By Jeanine Stewart | March 11, 2015 20:31 GMT
Trident launches Alaska pollock burger with first-ever wellness challenge
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Trident Seafoods' new Alaskan pollock burger's official launch this week comes with the company's first public wellness challenge after the product sparked excitement with Trident employees [...]

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