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Red Lobster: ‘Wild Alaskan’ tag a sales driver

American seafood restaurant chain Red Lobster views the 'wild caught' label as an important sales driver and is focusing on a digital marketing strategy

By Jason Smith | Oct. 19, 2015 17:49 BST
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Photo: Ollie Crafoord
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NAPA, California -- American seafood restaurant chain Red Lobster views the "wild caught" and Alaskan tags as an important sales drivers, its vice president in charge of supply chain said [...]

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