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North America

Red Lobster: ‘Wild Alaskan’ tag a sales driver

American seafood restaurant chain Red Lobster views the 'wild caught' label as an important sales driver and is focusing on a digital marketing strategy

By Jason Smith | Oct. 19, 2015 17:49 BST
Red Lobster reverses move away from seafood with revamped menu
Photo: Ollie Crafoord
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