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Birds Eye: Frozen food brand massively overtrades online

Birds Eye’s online business accounted for 11% of sales, versus 5% penetration for the total grocery market, said group head of e-commerce with Nomad Foods

By Undercurrent News | March 9, 2016 10:24 GMT
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Frozen food massively overtrades online versus the total grocery category, according to Francis Nicholas, group head of e-commerce at Birds Eye parent, Nomad Foods [...]

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