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Birds Eye brings captain back to fore in £8m ad campaign, product relaunch

Nomad Foods-owned Iglo Group is putting £8m into a relaunch of 57 SKUs, 'with improved quality or bigger pack sizes to provide even better consumer value'

By Undercurrent News | March 21, 2016 11:05 GMT
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Nomad Foods-owned Iglo Group is putting £8 million into a relaunch of 57 of its Birds Eye branded stock-keeping units (SKUs), with "improved quality or bigger pack sizes to provide even better consumer value" [...]

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