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ASL laments smokers ‘stretching’ Scottish salmon provenance story

Processor hopes revamp of ‘smoked in Scotland, using Scottish fish’ brand has resonance compared to those stretching premium, authentic position  

By Tom Seaman | May 18, 2016 08:53 BST
Associated Seafoods Pride of Scotland brand
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The Associated Seafoods (ASL) re-vamp of its Pride of Scotland smoked salmon brand is intended to showcase that the product is “smoked in Scotland, using Scottish fish”, said commercial director Neil Grieg [...]

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