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Seachill CEO: Producers need to consider market impact of yoyo-ing prices

It is important that producers try and get to a more consistence price message; the industry needs to consider consumer impact, says CEO of UK’s second largest processor

By Tom Seaman | Oct. 20, 2016 09:21 BST
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Simon Smith, CEO of Icelandic Seachill, the producer of The Saucy Fish Co. brand.
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Producers need to consider the market impact of big movements in prices, the CEO of Icelandic Seachill, the UK’s second largest processor, told Undercurrent News [...]

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