Saucy Fish goes up against Young’s, Birds Eye with frozen Sainsbury's launch

UK processor Icelandic Seachill is launching a range of frozen products into retailer J. Sainsbury under it’s the Saucy Fish Co. brand, putting it into direct competition in the category with Young’s Seafood and Birds Eye. [...]

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Saucy Fish goes up against Young’s, Birds Eye with frozen Sainsbury’s launch

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Saucy Fish goes up against Young’s, Birds Eye with frozen Sainsbury’s launch

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