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US lobster marketing brainstorming session stirs industry debate

Different factions of the lobster industry want to use their combined marketing money to promote to chefs, while others thinks its wiser to focus more on high-volume distributors

By Undercurrent News | Sept. 24, 2018 15:09 BST
A lobster bake in Stonington Harbor, Maine. Photograph courtesy of the Maine Lobster Marketing Collaborative.
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The US state of Maine's Lobster Marketing Collaborative (MLMC) held a brainstorming session with several of the industry’s leaders Wednesday, in Rockland, Maine, to discuss how best to drive up domestic demand, the Portland Press Herald reports [...]

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