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Mowi’s salmon QR codes will offer ‘searchable source of truth’

Mowi said its partnership with IoT firm EVRYTHNG will allow it to roll out the global expansion of its new MOWI-branded salmon with 100% transparency

By Undercurrent News | May 24, 2019 10:00 BST
Mowi has teamed with a US and UK-based internet of things company to bring the traceability story behind its farmed salmon to consumers, as part of its global brand expansion plans. Bergen, Norway-based Mowi, the world’s largest salmon farmer, is working with tech firm EVRYTHNG on the development, Ola Brattvoll, its chief operating officer for sales and marketing, said at the show. Credit: Tom Seaman/Undercurrent News
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Mowi has said its partnership with US and UK-based internet of things (IoT) company EVRYTHNG would allow the firm to ensure every single salmon it produces has "one searchable source of truth".  [...]

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