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Mexican tuna giants eye US sales as ‘marketing of nostalgia’ targets growing Latino community

With nearly 60 million Latinos living in the US, more than the population of Spain, the US Latino community is an appealing target market for Mexican tuna canners

By Matilde Mereghetti | Feb. 19, 2020 17:21 GMT
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PANAMA CITY, Panama -- Mexican tuna giants are increasing market share in the US with a strategy to capitalize on the "marketing of nostalgia" to appeal to the growing Hispanic population [...]

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