It has been a case of all hands on deck at the London, UK-based seafood distributor Reach Food Service, which has been forced to completely revamp its business model since March, as nearly 90% of its pre-pandemic revenue involved direct supply to foodservice outlets.
Founded in 2018, Reach -- the brainchild of former Shield Foods commercial director Abbas Lalljee and several other senior colleagues from Shield (below) -- chose an auspicious time to begin operations, its CEO told Undercurrent News [...]
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