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Cermaq inks distribution deal in China for True Arctic salmon brand

Cermaq will work with Shanghai Fei Aode Food, Zhejiang Ocean Family, and Beijing Haiyingge Food, who will convey True Arctic's origins in the Arctic Circle

By Louis Harkell | Sept. 3, 2020 09:59 BST
True Arctic brand marketed at the 15th Shanghai Fisheries Expo in August. Credit: Seafood Guide
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Cermaq Group's Norwegian division has signed an exclusive sales agreement with Chinese distributors to market its True Arctic brand as it emphasizes provenance to consumers in the country [...]

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