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Birds Eye sees online frozen seafood sales double

'It's had organizational implications, we've put more resources into e-commerce, and now we get our best talent to explore the opportunities within that channel'

By Neil Ramsden | Jan. 22, 2021 08:25 GMT
Credit: Birds Eye on Facebook
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Nomad Foods-owned frozen food brand Birds Eye has seen online sales double in the UK's coronavirus pandemic environment, revealed Steve Challouma, general manager for the brand in the country [...]

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