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Alaska pollock loses anonymity in US restaurants’ 2021 Lent promotions

'Gone are the days of Lent-special whitefish anonymity' -- Craig Morris, CEO of the Association of Genuine Alaska Pollock Producers

By Jason Huffman | Feb. 18, 2021 17:43 GMT
McDonald's is credited as one of the first quick-service restaurant chains to call out the use of Alaska pollock in its fish sandwiches. Credit: The Genuine Alaska Pollock Producers
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The annual Christian practice of Lent has always been positive for the seafood industry, but this year it looks to be an especially good time for the US pollock sector to lose its anonymity [...]

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