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New brand launch to fuel Frime’s ‘ambitious’ growth plan

Fast-growing tuna firm Frime expects the launch of a new retail brand and increased focus on value-added branded products to boost its sales in the coming years

By Matilde Mereghetti | July 16, 2021 09:02 BST
Source: Frime
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Spanish Catalan tuna firm Frime is hedging its bets on the launch of a new brand and branded value-added product portfolio to fuel its "ambitious" growth plan for the coming years, according to the CEO, Pablo Mugica [...]

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