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Campaign group claims consumer expectations of MSC label exceed reality

The MSC, though, is happy that it is meeting expectations, with fisheries required to minimize impacts on the environment and with shark finning prohibited, as two examples

By Undercurrent News | Oct. 18, 2022 10:05 BST
Credit: Steve Woods/ Shark Guardian
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Credit: Troutnut/Shutterstock.com
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New research commissioned by the "On The Hook" campaign ahead of the publication of the Marine Stewardship Council (MSC)’s new fisheries standard has shown high consumer expectations around seafood ecolabel certifications [...]

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