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Whitefish

Gen Z believes itself most informed, concerned about seafood, study suggests

When it comes to selling seafood, consumers born between 1997 and 2012 – 'Generation Z' – might be the most informed but also the most worried about sourcing issues, suggests a study discussed Wednesday at the Responsible Seafood Summit

By Jason Huffman | Oct. 5, 2023 14:39 BST
Matthew Craze, a partner at Spheric Research, a London-based consulting firm, at the Responsible Seafood Summit. Jason Huffman/Undercurrent News
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