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Alaska pollock marketing agency gets 10% budget boost

'Now is not the time to take our foot off the accelerator ...' -- Bob Desautel, GAPP's board chairman

By Jason Huffman | Dec. 5, 2023 15:19 GMT
Wild Alaska pollock. Photo courtesy of Genuine Alaska Pollock Producers.
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The Genuine Alaska Pollock Producers (GAPP), the US pollock industry's marketing agency, will get a 10% boost to its budget in 2024 thanks to a vote at its annual board meeting on Friday (Dec. 1), reveals GAPP CEO Craig Morris. [...]

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