Red Lobster's Endless Shrimp promotion is not entirely to blame for the US seafood restaurant chain's bankruptcy and financial issues. However, the campaign made headlines when Red Lobster was forced to shutter more than 100 stores earlier this year.
Now, newly appointed CEO Damola Adamolekun is reflecting on the shrimp offer and why it ultimately failed.
"That's a very expensive product to give away endlessly," Adamolekun told CNN [...]
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