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Saucy Fish smacks down Sainsbury’s ‘me too’ range

Seachill is not best pleased about a range of Sainsbury’s private label products, supplied by Young’s, which use very similar recipes to its The Saucy Fish Co. brand

By Tom Seaman | Oct. 11, 2012 07:25 BST
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Icelandic Group-owned Seachill is not happy about a line of private label products that have surfaced in UK retailer J. Sainsbury, which are close in recipe to its own The Saucy Fish Co. brand [...]

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