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Icelandic spends £1.5m on new Saucy Fish ad drive

Icelandic Group brand is launching £1.5m advertising campaign for 14 weeks in UK aimed at TV and digital media

By Undercurrent News | Aug. 9, 2013 11:34 BST
Saucy Fish hands kitchen over to six-year-olds
For illustration only. Rising consumer demand for quick and convenient meals has boosted interest in ready-to-eat and low-prep packaged seafood options. Photo: The Saucy Fish Co
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Seachill brand The Saucy Fish Co. is launching an £1.5 million advertising campaign for 14 weeks aimed at TV and digital media, which will showcase how the product can be prepared and served at home, the company has announced. [...]

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