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New branding concept in works for UK whitefish

Nordic-funded scheme developing a QR code and app to promote cod and haddock on the UK market

By Neil Ramsden | Sept. 19, 2013 07:28 BST
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A Nordic-funded scheme to promote North Sea cod and haddock to UK consumers, named WhiteFishMaLL, is developing a QR code and app to push those attributes most sought after by buyers [...]

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