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Sustainability

Mercadona ups game, not price, in Spanish local fish markets

Less than two months after Spain's largest supermarket chain expanded into the fresh fish business, stakeholders are divided on the impacts of the move

By Victor Jimenez | Nov. 12, 2013 08:41 GMT
Mercadona ups game, not price, in Spanish local fish markets
Mercadona has already signed sales agreements with 41 local fishermen guilds.
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