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Icelandic Group plans to up cod’s perceived value along with consumption

It is possible to up the ‘perceived value’ of cod and increase consumption at the same time, through branding and clear messaging on the values of different types of cod products, says CEO of Icelandic Group

By Tom Seaman | May 13, 2014 07:30 BST
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Icelandic Group plans to up the “perceived value” of cod products and increase the market for the fish at the same time, said Magnus Bjarnason, the company’s CEO [...]

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