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Bjorn Myrseth: Bass, bream players must diversify markets, products

Mediterranean producers must invest more in promotion, and work on better information about production, prices and market, if they want to replicate the success of their Norwegian salmon peers, Marine Farms CEO told Aquaculture Europe

By Alicia Villegas | Oct. 17, 2014 08:22 BST
Gilthead seabream. Photo: Peter Fuchs
Gilthead seabream. Photo: Peter Fuchs
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San Sebastian, SPAIN -- Mediterranean seabass and seabream producers must push for exports, invest in marketing and diversify products if they want to replicate the success of Norway's salmon industry, said Bjorn Myrseth, CEO of Marine Farms [...]

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