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Taking Saucy Fish beyond £50m will require ‘innovation in new categories’

Icelandic Seachill aims for double-digit growth from Saucy Fish in 2015 to £35m, but breaking the £50m mark will need expansion into new areas, such as food to go

By Tom Seaman | Feb. 20, 2015 09:14 GMT
Squid, shrimp, chorizo dish most ordered on Saucy Fish London pop up day
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Squid, shrimp, chorizo dish most ordered on Saucy Fish London pop up day

Squid, shrimp, chorizo dish most ordered on Saucy Fish London pop up day

Icelandic Seachill hires former Asda, Arla Foods exec after group NPD head leaves

Icelandic Seachill hires former Asda, Arla Foods exec after group NPD head leaves

Video: Saucy Fish Co launches first ad in new campaign

Video: Saucy Fish Co launches first ad in new campaign

Saucy Fish cat named after company’s home town

Saucy Fish cat named after company’s home town

Saucy Fish hands kitchen over to six-year-olds

Saucy Fish hands kitchen over to six-year-olds

High Liner maintains strong margins despite sales drops in Q3

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UK processor Icelandic Seachill is aiming for double-digit growth from The Saucy Fish Co. brand in 2015, after a strong year in 2014. [...]

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