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Bumble Bee remains focused on consumer education with MSC-certified brand

A little over a year after launching the tuna industry's first MSC-certified brand, Bumble Bee remains less-than-optimistic about what its Wild Selections brand's sustainability profile can do for sales

By Jeanine Stewart | Feb. 23, 2015 17:00 GMT
Bumble Bee remains focused on consumer education with MSC-certified brand
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US shelf stable giant Bumble Bee Foods' Wild Selection tuna brand launch in 2013 was the first Marine Stewardship Council (MSC) certified tuna available on the market [...]

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