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Aim to market Maine lobster as ‘protein with provenance’

PR firm Weber Shandwick unveiled a strategy to help grow markets and increase the value of Maine lobster at the Maine Fishermen's Forum on March 6

By Undercurrent News | March 9, 2015 16:36 GMT
Thai Union’s COSFF joins MSC Maine lobster group
Maine lobster. Photo: Dana Moos
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PR firm Weber Shandwick unveiled a strategy to help grow markets and increase the value of Maine lobster at the Maine Fishermen's Forum on March 6, reports Working Waterfront. The PR firm has been hired by the Maine Lobster Marketing Collaborative. [...]

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