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Analysis

Marine Harvest, Asda: Sector must challenge perception pre-pack is not fresh

Co-operation from whole seafood supply chain on category management are key for conquering misconceptions, say execs from UK retailer and salmon farming giant

By Tom Seaman | March 11, 2015 08:22 GMT
Marine Harvest, Asda: Sector must challenge perception pre-pack is not fresh
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BERGEN, Norway -- The seafood sector needs to do more to challenge the consumer viewpoint that chilled, pre-packaged seafood is not fresh, said executives with farmed salmon giant Marine Harvest and the UK retailer Asda [...]

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Contact the author tom.seaman@undercurrentnews.com

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