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Australian Wild Abalone targets $9.6m in funds for China marketing

Collaborative nationwide brand plans to 'take the ASMI route' in China, in a bid to 'differentiate or die' in fight against farmed product

By Neil Ramsden | Sept. 13, 2017 05:52 BST
A Chinese chef holding blacklip Australian wild abalone. Credit: AWA on Facebook
A Chinese chef holding blacklip Australian wild abalone. Credit: AWA on Facebook
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REYKJAVIK, Iceland – Collaborative nationwide brand Australian Wild Abalone (AWA) is hoping to raise AUD 12 million ($9.6m) in industry funding for the next stage of its China market plan, revealed Jayne Gallagher, managing director of market development consultancy Honey & Fox. [...]

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