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Danish processor re-brands ‘traditional’ herring as shrimp market contracts

Kattegat Seafood is launching a re-brand of a herring product it believes is coming back into fashion, in the face of shrinking raw material supply

By Neil Ramsden | March 6, 2018 09:09 GMT
Kattegat's brands
Kattegat's brands. Credit: Neil Ramsden, UCN
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BREMEN, Germany – Danish herring and coldwater shrimp processor Kattegat Seafood is set to launch a re-branded version of its “traditional” Scandinavian herring product, in the face of a shrinking shrimp raw material market [...]

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