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Pescanova

Pescanova drops Krustanord brand in France amid €4m marketing push

Spanish seafood giant Grupo Nueva Pescanova aims to further penetrate the French market with a new branding strategy

By Matilde Mereghetti | April 25, 2018 07:34 BST
Nueva Pescanova's CEO, Ignacio Gonzales
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BRUSSELS, Belgium -- Spanish seafood giant Grupo Nueva Pescanova is dropping its Krustanord shrimp brand in France and investing in a big marketing push, the firm's CEO, Ignacio Gonzalez, told Undercurrent News [...]

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Contact the author matilde.mereghetti@undercurrentnews.com

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