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Marine Harvest plans name change to ‘Mowi’, re-brand

Firm was first founded as Mowi more than 50 years ago; 'through implementing the branding strategy, the company can communicate its integrated value-chain from feed to the consumer's plate'

By Neil Ramsden | Nov. 13, 2018 07:17 GMT
Marine Harvest's Mowi marketing in Japan
Marine Harvest's Mowi marketing in Japan
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Marine Harvest is planning a name change and to re-brand products for selected markets, it has revealed [...]

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