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Mowi teams with IoT firm to bring salmon traceability story to consumers

'Lots of companies have QR codes on their products, but you get a fraction of information, you don’t get everything in the same place' -- Ola Brattvoll, Mowi's top sales exec

By Tom Seaman | May 9, 2019 08:33 BST
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BRUSSELS, Belgium -- Mowi has teamed with a US and UK-based internet of things (IoT) company to bring the traceability story behind its farmed salmon to consumers, as part of its global brand expansion plans [...]

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