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M&A

HB Grandi proposes name change to Brim, as it phases out ‘Icelandic’ brand in Asia

The firm's board has proposed changing HB Grandi to Brim, and selling in Asia under the brand Brim Seafood, as UR's rights to the 'Icelandic' brand expire

By Neil Ramsden | July 18, 2019 16:09 BST
HB Grandi at SEG 2019. Credit: UCN
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