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HB Grandi proposes name change to Brim, as it phases out ‘Icelandic’ brand in Asia

The firm's board has proposed changing HB Grandi to Brim, and selling in Asia under the brand Brim Seafood, as UR's rights to the 'Icelandic' brand expire

By Neil Ramsden | July 18, 2019 16:09 BST
HB Grandi at SEG 2019. Credit: UCN
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The board of HB Grandi has proposed changing the company's name to Brim, as it seeks a transition from the “Icelandic” brand name operated by the sales firms in Asia it aims to purchase from Utgerdarfelagi Reykjavikur (UR) [...]

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