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Chile’s Salmones Aysen hopes customers will see frozen as ‘the new fresh’

Amid the sector's complications shipping fresh fish, Chile's Salmones Aysen is touting the quality of its frozen coho, emphasizing its longer shelf life

By Matilde Mereghetti | March 19, 2020 17:52 GMT
Photo credit: Salmones Aysen
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Chilean farmer Salmones Aysen has launched a new commercial campaign emphasizing the quality of its frozen coho at a time when shipping fresh salmon has become more complicated given the ongoing COVID-19 pandemic [...]

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